Social media is one trend in insurance technology that not allpeople can agree on. Talk with one group of insurers and you'retold how wonderful social media is; ask another group and theresponse is a shrug of the shoulders.
What is it about social media that gets some people hyped up andothers bored?
One reason is that the social media tail sometimes wags the dog.Companies put a social media policy together, butdon't always haverelevant content to communicate to their customers or businesspartners. Having the tools to communicate seems more important forsome companies than the message being presented.
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