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The word prediction brings up a lot of negative connotations. We often laugh at predictions made about who will win an election or a Super Bowl, but insurers aren’t laughing at the predictions they are able to make about customer behavior that allows them to draw up models that limit exposure to risks.

In a recent report from Towers Watson (“Predictive Modeling Proving Its Worth Among P&C Carriers”), Brian Stoll, director and co-author of the report for Towers Watson, explains the value insurers have gained.  

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