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On March 14, 2011, Aflac severed ties with comedian Gilbert Gottfried; the only quacking voice that its popular television mascot, the Aflac Duck had ever had. The dismissal occurred within hours after Gottfried tweeted a chain of tasteless jokes about a devastating earthquake and tsunami in Japan, the same day the disaster occurred. In the aftermath, more than 20,000 people were lost making the potential harm to Aflac’s reputation from the tweets particularly severe at the time, as more than 70 percent of its income emanated from Japan.

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