As we head into March and NationalEthics Awareness Month for insurance, I've been thinking a lotabout acting with integrity.

Not that any of us aren't. I'm a firm believer that most of usare trying our best to do right by our fellow humanbeings. But in tough times, it's easy to slip into asurvivalist mentality where we will do anything to hang on,hoping that when (and if) good times return, we can go back to theluxury of ”doing the right thing.”

Except that doing the right thing should never be a luxury.

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