It's difficult to think of anything about the personal auto insurance market that could be considered niche, but for years that is exactly how telematics was perceived within the industry. As leading insurers continue to expand their use of the technology, though, it seems inevitable that carriers of all shapes and sizes will one day be adopting telematics.

Celent recently issued a report—Telematics-based Insurance: Has Its Time Finally Arrived?—and U.K.-based Catherine Stagg-Macey, senior vice president for the research and advisory firm, explained why this underwriting technology is beginning to take off.

“Auto insurance is a highly competitive market,” she says. “Some of the major names are getting into telematics, and this will give them a huge first mover advantage.”

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