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This year has been loaded with mishaps relating to social media that I’ve been more than happy to sound off about: from Gilbert Gottlieb’s Twitter disaster (“Ducking Social Media Disaster“) to the Anthony Weiner debacle (“Burnt Weiner and the Rethinking of Social Media“), culminating in the eyes-wide-shut nightmare of Penn State and Jerry Sandusky.

But finally, as we hit the waning days of 2011, we find an example of a corporation that does something right in the social media arena: to wit, the case of American Airlines versus Alec Baldwin.

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