Innovation and technology have played remarkable roles in the lives of millions. Think about where we would be without our smartphones, tablets, and the Internet. From a claims perspective, consider where we are today when compared to the manual processes of just a few short years ago. While this may seem amazing, the steps in our industry have paled in comparison to others in the marketplace.

It is now possible to shop without going to a store, bank without going to a bank, and travel to the other side of the globe for virtual meetings without ever leaving the home. The virtual world is upon us where things, while often impersonal, have evolved to the point where we see results with the click of a mouse.

So what does this mean for the world of auto insurance? Is there a new virtual reality for insurers? The answer is yes, and it is the concept of self-service claims.

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