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People and Places

Applied Systems names chief marketing officer: Applied Systems, an insurance software company, announced that Ian Hoffman has joined the company’s executive team in the new role of chief marketing officer. Hoffman will be responsible for the direction of all branding, marketing and communications strategy at Applied Systems, the North American market leader in insurance agency and broker management software. He reports to Chief Executive Officer Reid French. Hoffman formerly served as senior vice president of marketing at Intergraph Corp., a global software company at the forefront of geospatial and computer-aided design software.

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