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At a time when general property-casualty insurance is suffering from poor economic conditions and a seemingly neverending soft market, the program business niche is a “growing and vibrant market,” generating $17.5 billion in premiums with an estimated 1,500 individual programs and 750 program administrators, according to “The State of Program Business 2011.”

The baseline study, the first of what will be an annual survey to track program trends, was conducted by Advisen and the Target Markets Program Administrators Assn. (TMPAA) and released at TMPAA’s 11th annual summit last week.

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