Robert Dietzel (right) is a co-founder of KMRD Partners. With him is the firm's other founder, Kevin McPoyle.

KMRD Partners, one of the winners of the 2011 Commercial Agency Awards for Excellence, uses a proprietary agency-management system, KMRD XChange, to help the Warrington, Pa.-based firm stand above the competition.

At a recent roundtable in New York, where all three winners of the Awards for Excellence shared insights about their success, we asked Robert Dietzel, co-founder of KMRD partners (which had $20 million in premium volume in 2010 and has 20 employees, 11 of whom are commercial-line producers) some questions about the value of XChange to his agency and its clients.

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