In my job traveling the country to set up wellness initiatives at employers of all sizes and demographics, I get to see an interesting cross section of the American working population.
However, the one thing that never seems to change is the population of brokers and consultants who serve those employers. Although most have realized the importance of providing value-added services to their customers and prospects, many are not used to refining their knowledge about add-ons like wellness programs that can help them stand out from the competition. Worse, they don't have the time or resources to devote to becoming experts in this field.
Two simple tactics, if mastered, can make the difference between a mediocre and a great wellness program and can make the broker a hero to his clients. Each is a way to utilize incentives and maximize the impact of the program.
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