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It seems as if the whole world is going mobile. As the famous group, The Who, sang some years ago, “…The world’s my home… When I’m mobile.” Although they were not referring to the mobile technologies so prevalent today—with the likes of smartphones, tablets and GPS devices—the concept still applies. Rapidly evolving technologies are changing the way we interact, exchange information, transact business, manage our schedules and spend our leisure time. The fundamental question for our industry is: Are insurers on board with the mobile trend?

The answer is a qualified yes. Many insurers are capitalizing on mobile-phone technology for communications with adjusters, agents/brokers, business partners and customers. Mobile voice communications and SMS text messaging now play a vital role in both the sales and servicing process. However, most insurers have not embraced the full capabilities that mobile technologies can offer.

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Mark Breading



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