A tale of two tats
Susan Preston didn't start her insurance career thinking she would be on a first-name basis with many of the tattoo legends, but that's exactly what happened. Today her business, Professional Program Insurance Brokerage (PPIB), based in Novato, Calif., has 18 employees and impressive growth driven by its specialties: tattoo artists and piercers, permanent cosmetics, medispas, beauty salons and day spas, laser centers and its newest program, medical marijuana growers.
Tattoos have gone mainstream. Ed Hardy-branded products can be found in every retail store. TV shows like “L.A. Ink” have made stars of tattoo artists like Kat von D. According to a 2008 Harris poll, 14 percent of Americans now have one or more tattoos; and a Pew Research study shows that 36 percent of Americans aged 18 to 25, and 40 percent of those 26 to 40, have at least one tattoo.
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