NU Online News Service, Sept. 20, 8:25 a.m. EST

INDIANAPOLIS—As mutual insurers increase their dependence on technology to sell and service insurance, companies must demonstrate their value to independent agents while not cutting them out of the client relationship, says the incoming chairman of the National Association of Mutual Insurance Companies.

Speaking during a panel discussion titled “Why Mutuality Is a Strong Business Model,” here at the 106th annual meeting of NAMIC, James Kennedy, president and chief executive officer of Ohio Mutual Insurance Group, says, “We need to prove to agents our commitment to them.”

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