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Every insurance agent I know says he or she sells value. When asked to define what value is, sometimes things get a little interesting because there isn’t really a standard definition. For some it’s charging more and providing more; for others, it is charging the least for the most coverage. But the thing that will really provide value to your prospects and clients is your good advice.  Keeping people out of insurance trouble is always much better than getting them out of insurance trouble. 

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