How might the insurance industry more-effectively recruit topcollege graduates and post-grads into the business?

That's the challenge that confronts industry leaders assemblinglater this month for the Insurance Education andCareer Summit, initiated by the Griffith Insurance EducationFoundation. The Summit, to be held from Sept. 26-28 in Atlanta,will include insurance company and association executives,academics, service providers and other parties involved with theindustry.

For those who have read my columns these many years, you knowthat one of the recruitment barriers I see is the industry'sreputation among “civilians” (those outside the business). Incover stories, editorials and many public speeches, I've urgedthe industry to confront its image problem and proactively get themessage out about the essential role insurance plays in the economyand society.