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Anyone who doubts whether U.S. insurers can do anything to influence how consumers feel about the industry hasn’t been paying attention to the efforts of their colleagues north of the border.

Mary Lou O’Reilly, senior vice president of issues management and communications at the Insurance Bureau of Canada (IBC), the national trade association for Canada’s property and casualty insurers, related her group’s proactive reputational risk management approach during the recent annual conference of the Insurance Marketing and Communications Association in Toronto.

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