Americans collect numerous valued items, ranging from actionfigures to Christmas villages. Statistics indicate that sales inthe collectibles industry in America are up 63 percent from 2010 to2011, according to a recent report conducted by CVV, the FrenchAuction Market Authority. The U.S. currently represents 27 percentof the global market share of collectibles. And collectibles arethe largest single group of items listed for sale on auction siteeBay.

The ComicConInternational show—which started 42 years ago as a showcase forcomic books, science fiction/fantasy and film/television—in 2010drew 130,000 attendees to the San Diego convention center. Theconvention has expanded over the years to include a larger range ofpop culture, such as horror, animation, anime, toys, collectiblecard games, video games, webcomics and fantasy novels.

Why does this matter to insurance agents? Collectibles andcollections are personal property that can be underinsured withtraditional homeowners insurance contents coverage. A homeownerspolicy may have, for example, a $2,500 sub-limit (after deductible)for collections. Where there’s valuable property, insurance agentsare needed.

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