There are significant gaps between what consumers want from their insurers and what they feel they are receiving, even though overall satisfaction levels are high, according to an Accenture survey of 7,000 people from 13 countries.
The survey revealed that younger consumers and those from emerging markets are much more interested in innovations such as mobile services, much more likely to shop around, but the most promising market segments.
More than three-quarters (76 percent) of respondents below 35 years expressed interest in using mobile devices to text insurers to receive updates on claim requests, or to interact with agents and brokers through smart phones equipped with video capabilities, compared to less than half (46 percent) of respondents over 45 years.
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