Compuware Corp. announces the launch of new Website and mobile performance benchmarks for both healthcare and auto/property insurance providers. The new benchmarks include both home page and last mile measurements. The company also launched a new Mobile Site Performance Index for U.S. auto and property insurers.
The economic downturn accelerated changes in the ways that consumers shop for insurance, introducing new demand for claims immediacy and more transparent pricing wherever the shopper happens to be, using whatever device is available. Because consumers have many choices for auto/property insurance, providers are responding to the increased competition by focusing on delivering better online customer experiences.
In a recent study of 4,014 global consumers' mobile Web and application expectations and experiences conducted, 74 percent of respondents are willing to wait five seconds or less for a single Web page to load on their mobile phone before leaving the site. However today, eight of the top nine auto and property insurance providers have mobile page load times of more than five seconds.
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