The odds are good that as you're reading this, you're holding inyour hands a printed copy of NU. And if you're anythinglike me, you still get a small but real thrill when one of yourfavorite magazines arrives in the mail. 

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There's a lot of pleasure to be had from a publication asphysical object—the flipping of pages which can lead toserendipitous discoveries; the big, glossy images that invitelingering looks; the shelf full of saved copies which serve as asmile-inducing reminder of just how long you've been a fan of thissubject—whether it's sports, gardening or the P&Cindustry. 

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As someone who has been a journalist for over half myyears—and a magazine lover all my life—it's hard to imagine a worldwhere the “analog” versions of my favorite titles no longer exist.Happily, I think we're still at least some time away from anentirely paper-free publishing universe. 

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But  I've also been deeply involved with the digitalside of journalism for more than decade now—and I'm a full-fledgedbeliever in the many decided advantages of the bits-and-bytesapproach to delivering content offers.

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Speed is one critical upside. We “close” every issue ofNU late on the Thursday afternoon before the date you seeon the publication—in the case of this June 27 issue, we finish iton June 23. Due to the whims and vagaries of the U.S. PostalService, some of you may not receive the print edition until a fewdays after the publication date. 

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But those of you who are digital-only subscribers—or those ofyou who are enjoying the best of both worlds as digital and printsubscribers—know that you receive the electronic version of themagazine in your inboxes the same day as the issue date. So some ofyou are reading this message on your computer screen, smartphone ortablet on June 27—and getting our news and analysis just a few daysahead of the competition. 

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Another important benefit to the (keyword-searchable) digitaledition are all the extras we can embed in it—more sidebars,additional charts, slideshows and video. In this digital edition,in fact, you can play on page 16 a video featuring an exclusiveinterview with a Joplin, Mo.-based State Farm agent.

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And if you're a person who can forego entirely the manifoldpositives of the print experience—maybe you're a Millennial whonever got hooked on paper in the first place, or you're along-serving veteran whose office is already close to bursting atthe seams—then another plus of the digital approach is a green one:No trees are harmed in its production. 

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For me, whenever the opportunity presents itself, I tend to be ahave-my-cake-and-eat-it-too kind of guy—so I'll gladly stick toboth options. (And if you're ever in Hoboken, stop by my office,and you'll see my love of paper is no joke—sometimes my iPad isburied under old NU issues.)

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If you're a print reader who would like to start receiving ourdigital editions, please call 800-458-1734 or email your request [email protected]. If you would like to start asubscription, please call 800-458-1734 or visit our online form atwww.PropertyCasualty360.com/PCsubscribe.

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Bryant Rousseau

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Editor in Chief

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