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Setting up a personal Twitter account or a Facebook page and begin posting is one of the simplest ways to get started in the brave new world of social media. But when an organization such as IASA wants to do something similar the issue becomes more complicated.

For one thing, who is going to do the posting? And for another, does the organization have complete trust that the person with his finger on the send button is the right person to communicate the beliefs of an organization?

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