I’ve written a great deal about how technology can make a difference in how an insurance carrier reacts to a catastrophe, but all the tools in the world are meaningless if a carrier doesn’t offer the personal touch that people need when they are in the midst of a tragedy.
That point was brought home to me again last week as I read the accounts and watched the incredible videos of the tornados that ripped though the southern United States.
Twenty-one years ago, I was in a similar situation. Fortunately, the storms that ravaged portions of southeast Indiana and Cincinnati on June 2, 1990 did not take any lives, but they gave me a first-hand look at how well—or not so well—insurers can react to the needs of their policyholders.
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