If there was ever a perfect time to start a managing general agency, it was in 2009—in the wake of a global financial crisis and about six years into a soft property and casualty insurance market, the leader of an MGA specializing in program business says.

But for Susan Rivera, president and CEO of V3 Insurance Partners, it’s a lot easier to express that view now—in retrospect.

“What am I doing, leaving a great company with a solid position and to go out and do this” the former president of specialty insurance for QBE recalls thinking back then, as sat across a breakfast table from her partners, investors Rod Fox and Jim Stanard.

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