X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Customer Communications Management, long established as a need in the insurance industry, is gaining momentum as a primary discipline. But has the industry really made progress in managing communications with customers, or is CCM just another fancy acronym or the latest buzzword? Has the industry moved ahead?

The answer in a nutshell is yes — and no. Real advances have been made, and increasingly robust IT solutions are available in the marketplace. However, insurers still have a long way to go to implement CCM across all channels and all functional areas. For some insurers, good coordination of communications across their channels is sorely lacking, and the results are inconsistent messages, inefficient use of resources, and unhappy customers.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.

INCLUDED IN A DIGITAL MEMBERSHIP:

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?

Mark Breading

PropertyCasualty360

Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.