In yesterday's installment, we examined why more U.S. businesses are turning to developing countries for growth, and why now is a perfect time for independent agents and brokers to tap into the multinational market.
So how can independent agents go along for the ride? There are several ways, particularly through broker networks, said Coletta Kemper, vice president of industry affairs for the Council of Insurance Agents and Brokers.
The Council, whose core membership is middle-market agents and brokers, started building its global member network about 15 years ago. Since then, the Council has added about 40 non-U.S. members all over the world, or about 16 percent of its overall membership—brokers its U.S. members can access when working with customers overseas. This enables middle-market agents and brokers to compete with the big brokers for international business, Kemper said.
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