GMC Software Technology, a provider of customer communications solutions, announced the introductionof GMC Inspire, a customer communications management (CCM)platform. Enabling new ways to engage customers and target marketsacross digital and print channels, the solution will help insurancebusinesses increase retention, accelerate acquisition, and driveoperational efficiency.

GMC Inspire is a single platform that allows insurers toautomate and control the entire communication cycle from capturing personal buying motivatorsto leveraging customer insight to the production of multichannelcommunications, and the management of customer responses.

“With the growth of online and mobile technologies, customershave more choice, higher expectations and are therefore harder toengage”, says Dr. René Müller, CEO of GMC SoftwareTechnology. “Today, the most effective way to engage your customersis to deliver relevant, multichannel communications, that are incontext with the customers’ individual situation andexpectations. Addressing these needs, GMC Inspire enablesbusinesses to increase engagement every time they interact withtheir customers across any channel, building lifetime, profitablecustomer relationships.”

GMC Inspire is an advanced customer communications platform thatcan be deployed in the cloud and tailored for specific businessneeds. The solution is designed to engage prospects and customersat different stages of the customer journey—from awareness toacquisition to building value and loyalty.

Core capabilities of GMC Inspire include:

• Customer insight: GMC Inspire providesadvanced customer analytics that bring together data silos acrossthe business for a single view of each customer. In addition thesolution enables businesses to capture and leverage personal buyingmotivators, customer preferences and social profiles.
• Customer communications: The solution enablesbusiness user control, dynamic design principles and contentmanagement capabilities. Businesses can create high volume,structured communications as well as interactive and on-demandcommunications.
• Multi-channel production: Communications canbe optimized for most delivery channels including mobile and webpresentment, SMS, email, print, fax, RSS as well as other emergingchannels.
• Response management: The solution enablesbusinesses to capture, track and manage customer responses acrossall channels. Enterprise feedback management automatically updatesbusiness systems and triggers follow-on communications.
• Process management and automation: Thesolution controls and automates the end-to-end communicationprocess enabling 24/7 or lights-out production and real-timecustomer communications management.