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GMC Software Technology, a provider of customer communications solutions, announced the introduction of GMC Inspire, a customer communications management (CCM) platform. Enabling new ways to engage customers and target markets across digital and print channels, the solution will help insurance businesses increase retention, accelerate acquisition, and drive operational efficiency.

GMC Inspire is a single platform that allows insurers to automate and control the entire communication cycle from capturing personal buying motivators to leveraging customer insight to the production of multichannel communications, and the management of customer responses.

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