GMC Software Technology, a provider of customer communications solutions, announced the introduction of GMC Inspire, a customer communications management (CCM) platform. Enabling new ways to engage customers and target markets across digital and print channels, the solution will help insurance businesses increase retention, accelerate acquisition, and drive operational efficiency.

GMC Inspire is a single platform that allows insurers to automate and control the entire communication cycle from capturing personal buying motivators to leveraging customer insight to the production of multichannel communications, and the management of customer responses.

“With the growth of online and mobile technologies, customers have more choice, higher expectations and are therefore harder to engage”, says Dr. René Müller, CEO of GMC Software Technology. “Today, the most effective way to engage your customers is to deliver relevant, multichannel communications, that are in context with the customers’ individual situation and expectations. Addressing these needs, GMC Inspire enables businesses to increase engagement every time they interact with their customers across any channel, building lifetime, profitable customer relationships.”

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