Mitchell International, Inc. has introduced a new brand identity with the launch of a new Web site. The revitalized brand celebrates Mitchell's heritage and communicates a vision for the company's continued evolution, building on its 65-year history of serving the property/casualty and collision repair industries.

"We are positioned to empower our clients to simplify and accelerate their claims management and collision repair processes," says Alex Sun, Mitchell's president and CEO. "The revitalized brand communicates the value we bring to customers through our breadth of technology, connectivity, and information solutions. As our business and solutions expand into new areas, which now include auto physical damage, auto casualty and workers' compensation, we will continue to build on our reputation of empowering clients to achieve measurably better outcomes."

The launch of the new brand was timed to coincide with the opening day of the company-hosted 2011 Mitchell Property & Casualty Conference in Dana Point, Calif., according to Jennifer Forman, senior marketing director for Mitchell.

Recommended For You

Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader

Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
NOT FOR REPRINT

© Touchpoint Markets, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more inforrmation visit Asset & Logo Licensing.