Pitney Bowes Business Insight, a provider of customer data, analytics and communication software and services, announced an upgrade to its Portrait Customer Analytics product line in the form of Portrait Miner 6.0.  By deepening customer understanding and automating the predictive modeling process, Portrait Miner empowers customer insight professionals to improve campaign targeting and profitability and increase ROI from sales and marketing campaigns.

Customer insight teams face extreme time pressure to understand data, profile customers, and make smarter business decisions. Using Portrait Miner's visualization and analytic automation capabilities, teams can now generate accurate predictions of customer behavior and accelerate the delivery of analytic insight throughout the organization.

With this ability to tap into customer data and achieve a 360 degree view of the customer base, Portrait Miner empowers users to predict profit-impacting behaviors and propensities, including customer churn, cross-sell and up-sell opportunities, campaign planning and segmentation, customer satisfaction and loyalty, and customer lifetime value. 

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