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Recognizing that long-term customer relationships are built on personal customer service, most agencies have honorable intentions when it comes to treating customers as they wish to be treated. With “long term” as the operative word, the key to extending customer relationships is maintaining high standards of service. While a short-term “push” with a speaker or refresher course may lead to a short-term service improvement, the real challenge is how to keep that momentum intact.

Here are four ways to focus on developing the consistency that is essential to high-quality customer service: 

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