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Insurers are like a lot of businesses in this crazy, information-rich world of the 21st century. They are competing for a spot in the hearts and minds of customers and potential customers.

The competition is intense, as you can see from the blog entry of Heather Dougherty, director of research for Hitwise, on which Web sites are generating the most page views. Facebook is far and away the leader, generating nearly 25 percent of all page views.

How big of a margin is that? Only YouTube (6.4 percent) and Google (5.3 percent) have more than one percent of page views. The other members of the top five, Yahoo and Bing, like Google, are search engines, but they each have a long way to go to catch up with Google.

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