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As insurance professionals, we often hear about the issues surrounding the recruitment of younger professionals. We’re allegedly part of a “graying” industry, with a huge gap in the available talent between generations. It’s clear that there is an issue, stemming in part from a lack of awareness.

But how do we do it? How can insurance agents, carriers and other related professionals promote our industry to the best and brightest young minds of tomorrow? There’s no panacea, but I have a few ideas that you may want to consider:

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