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The Farmers Insurance zeppelin hovers over the company's FarmVille creation, providing "crop insurance"For those who have managed to escape the pop culture zeitgeist phenomenon FarmVille, here’s the gist: the game is a popular, real-time simulation that allows players on Facebook to manage a virtual farm in the tradition of Old McDonald. To “win,” players must plant, grow, and harvest virtual crops and trees, as well as raise livestock. As in real life, anything that is left untended soon withers or dies from neglect.


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