The Farmers Insurance zeppelin hovers over the company's FarmVille creation, providing "crop insurance"For those who have managed to escape the pop culture zeitgeist phenomenon FarmVille, here’s the gist: the game is a popular, real-time simulation that allows players on Facebook to manage a virtual farm in the tradition of Old McDonald. To “win,” players must plant, grow, and harvest virtual crops and trees, as well as raise livestock. As in real life, anything that is left untended soon withers or dies from neglect.

These real-world consequences and connections step through the looking glass with the announcement by Farmers Insurance that FarmVille players can now earn crop insurance on their virtual farms. To learn more about the collaboration, Claims’ Eric Gilkey spoke with Farmers Insurance Group’s Kevin Kelso, chief marketing officer, and Marc Zeitlin, vice president of eBusiness.

Explain how the FarmVille crop insurance idea works. How do players earn the “coverage”?

Beginning this week, FarmVille players can add the Farmers Airship to their farms at no charge. In addition to having a likeness of the only zeppelin in the U.S. flying over their farm, players will note that the airship also protects crops from “withering” for 10 days.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.


  • All news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including and

Already have an account?



Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including, and
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2022 ALM Global, LLC. All Rights Reserved.