NU Online News Service, Oct. 14, 3:54 p.m. EDT

Alterra Capital Holdings said it is rebranding Max Specialty Insurance Company as Alterra Excess & Surplus Insurance Company (Alterra E&S).

This effort is part of Alterra’s broader rebranding efforts in the wake of the May 2010 merger of Max Capital and Harbor Point that formed Alterra, the company said.

Alterra E&S is a Delaware-licensed insurer approved to write business on a non-admitted basis in the U.S., the U.S. Virgin Islands and Puerto Rico, according to W. Marston Becker, president and chief executive officer of Alterra.

Mr. Becker also said Max America Insurance Company, which writes business on an admitted basis in the U.S., will be renamed Alterra America once regulatory approvals are received.

Max Capital and Harbor Point shareholders approved a $3.5 billion merger in April.