Independent agents are tired of losing personal lines market share to direct writers, and they will be fighting back in 2011 with a new Web portal and branding campaign, the chair of the Independent Insurance Agents and Brokers of America declared.

Mike Miley, a client executive at the Gibson Insurance Agency in Plymouth, Ind., said one of the major priorities during his tenure will be taking the steps necessary to turn around the market erosion independent agents have experienced in the personal lines market.

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