NU Online News Service, Aug. 3, 3:26 p.m. EDT

Auto insurance buyers are less happy with their insurers in the latest satisfaction survey released by J.D. Power and Associates as price increases take a toll on carriers.

The survey of 25,000 auto insurance policyholders, conducted during February and March of this year, measured five factors for consumer satisfaction: interaction, policy offerings, billing and payment, price, and claims.

J.D. Power said price was the main driver in declining customer satisfaction, with the industry satisfaction average moving from a high of 801 last year to 777 this year.

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