NU Online News Service, July 7, 12:30 p.m. EDT
More independent agencies are taking advantage of advances in technology, including improved agency management systems, social media marketing methods and real-time capabilities, according to American Agent & Brokers' 2010 reader agency automation survey.
According to the second annual survey of more than 500 independent agency owners or principals, more respondents have agency management systems than last year--88 percent compared to 76 percent in 2009--and of that number, more users ranked as "excellent" their systems' available tools and ease of use.
The use of real-time transactions was steadily on the rise as well, with 59.2 percent of respondents stating they were conducting real-time transactions for inquiries and/or comparative rating, compared to 55.1 percent last year.
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