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Smartphone Apps Are Here to Stay for Insurance Carriers

When Apple introduced its iPhone to the world back in 2007, the technology leader opened the door to a whole new world of application development for smartphones.

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When Apple introduced its iPhone to the world back in 2007, the technology leader opened the door to a whole new world of application development for smartphones. Insurers didn’t lead the rush to adopt the list of apps, but three years and approximately 140,000 overall apps later, insurers are seeing value to the apps, according to a technology consulting firm.

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