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Some in the agent world might say, “It’s about time,” but carriers have become more attentive to the needs of their independent agents because they realize it is a competitive differentiator.

“If carriers are looking to gain some share of an agent’s business, compensation and pricing are important, but ease of business is even more important,” says Rod Travers, executive vice president of the Robert E. Nolan Co.

Stuart Tainsky, senior vice president and CIO of Privilege Underwriters Reciprocal Exchange (PURE), takes it a step further. Since the company’s inception in 2006, one of its primary goals has been to improve its agent partners’ ease of doing business.

“We are dedicated to providing the best-possible service for our members, and we know that making our members happy requires supporting our agent partners,” Tainsky says.

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