It has become increasingly difficult to find new personal lines business in this economy. For auto insurance, it is not only tough to find the business, but keeping your existing policies has become a huge struggle with the fierce competition that is out there. Without implementing new and different strategies, most independent agencies will find it nearly impossible to increase their auto insurance books.

Read May's Getting Personal article: “Demystify workflows, policies and procedures.”

What can you do differently to attain new customers and keep the ones you have? Getting in front of people as much as possible and making sure they know what you have to offer as an independent agent can go a long way toward this goal. One program that our agency has implemented to do just this is drivers' education insurance.

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