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Palm Desert, Calif.

A leader’s ability to communicate effectively involves more than just giving instructions clearly–it also means inspiring and earning commitment from others, in part by being open to bad news, a business professor warned managing agents meeting here.

“The problem with communication is the assumption that it has been accomplished, when in the end we find out it has not been accomplished at all,” said Beverly Y. Langford, professor and director of Business Communications Programs at Georgia State University’s J. Mack Robinson College of Business.

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