Las Vegas

In a reversal from four years ago, agents and brokers cited price as the main driver when deciding where to place personal lines business in 2010, eclipsing “ease of doing business,” the latest AUGIE survey revealed.

The importance placed on price is a “validation of how today's economy is impacting the placement of business,” observed Lisa Goth, vice president of the Charles P. Leach Agency and head of the AUGIE Survey Committee.

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