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NU Online News Service, May 27, 1:30 p.m. EDT

Insurers plan to invest $84 million, on average, over the next three years to improve their multi-channel distribution strategies, according to findings of a global survey of 125 insurers by Accenture.

The survey also indicates that insurers will shift investment priorities to mobile technologies and digital marketing, including social media such as Facebook, and channel integration over the next three years.

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