NU Online News Service, may 25, 1:50 p.m. EDT
Auto policy shopping trends between the Baby Boomer Generation and Generation Y vary widely, with only 68 percent of Generation Y citing price as a reason for shopping their policy, compared with 83 percent of Baby Boomer shoppers, according to a survey.
The J.D. Power and Associates "2010 U.S. Insurance Shopping Study," released today, found that Generation Y shoppers require information and validation from multiple sources (four sources, on average) before making an insurance purchase decision, compared with older generations that rely on fewer sources (2.3 sources, on average).
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