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IBM unveiled new software that places predictive analytics directly into the hands of business users for faster, more insightful decision making.

IBM is delivering two new offerings for the insurance industry, and marketing organizations within all business verticals. The first is designed to help identify fraudulent claims in the insurance industry, which accounts for approximately $30 billion in losses a year. The second manages inbound customer and prospect interaction via call center, Web, point-of-sale or e-mail.


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