NU Online News Service, May 13, 10:21 a.m. EST

Improper managing of websites by insurers can negatively impact their companies, according to the head of a media consulting firm that has polled consumers on website usage.

That warning comes from Thomas Harpointer, chief executive of the Atlanta-based AIS Media firm, which found in a telephone media usage survey that 31 percent of those responding were dissatisfied with insurance website usability.

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