It's been a little over a year since my noble experiment with Twitter began (see my blog, ”I'm all a-Twitter“), going on 2 years since lauching this blog, and several years since I've been on Facebook and LinkedIn.
Speaking strictly for myself, I'm still not completely sold on the value of social media, at least for myself. To be completely honest, the more I become involved with these communication methods, the more I feel enslaved by them, and I wonder if other users feel the same way. In fact, I wonder if the whole social media thing isn't getting close to reaching the saturation point.
I realize that this sort of thinking is tantamount to high treason, especially in an industry that lauds social media as essential to marketing and branding. I also realize I may be contradicting myself, because I've written repeatedly about the importance of insurance agents using social media, in this very blog and elsewhere. But I'm speaking personally right now, and isn't that what social media is supposed to be all about — transparency and authenticity?
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