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Insurance companies know definitively that unethical business practices are ultimately unprofitable. “The whole insurance business is based on averages,” says Peter Kensicki, a Professor of Insurance at Eastern Kentucky University, who grapples with ethical quandaries in his quarterly column for National Underwriter.

“In the short run, there may be a competitive advantage in doing something immoral or unethical, but sooner or later, businesses that are not operating ethically are going to get in trouble.”

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