Back on April 5 in this space, I complained about how most people are clueless about the cost and advantages of employer-paid group health insurance. Now it's clear such ignorance is merely the tip of the iceberg, with 60 percent failing to correctly answer basic questions about their insurance coverage in a recent survey.
This is both a threat and an opportunity for the insurance industry.
It is a threat in that the more uninformed the average consumer is about insurance, the less they appreciate the need for coverage and the critical role the industry plays.
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