NU Online News Service, April 15, 3:04 a.m. EDT

As social networks continue to grow in usage, insurers should take advantage of the services to advertise and communicate with customers in ways not available through other channels, a consulting firm advised.

Celent in its report "Leveraging Social Networks: An In-Depth View for Insurers," defined a social network as "a group of individuals and organizations that are linked to each other in some meaningful way," with examples being Twitter, LinkedIn, MySpace and Facebook.

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